Lydia Winters

Lydia Winters


Special Advisor
Stockholm, Sweden



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Lydia Winters serves as Chief Brand Officer for Mojang AB in Stockholm, where she has lived and worked since 2011. She leads the brand vision and strategy for the global Minecraft franchise, and is a main spokesperson for the game.

Lydia was one of the founders of the Block by Block program with UN-Habitat in 2012. Prior to her work at Mojang, Lydia had been a professional photographer and was an elementary teacher in St. Petersburg, Florida. In 2010 she started her own YouTube show about learning to play Minecraft. She earned a global following and soon found herself moving to Sweden to work on Minecraft from within the company. 

Lydia was named one of Sweden’s Most Powerful Women in Digital in 2016 and landed on Forbes 30 Under 30 list the same year.

Ideally when you’re creating something, you want the people who are going to use it most to be involved in the process.
— Lydia Winters